Principal Development and Methodology

"Innovation through experience", has been the hallmark of our history. In an industry that moves at lightning speed, innovation is the key to our competitiveness. Limas' fundamental commitment to research and development, combined with our constant effort to anticipate customer needs, improve quality and reduce costs guarantees that we will continue to deliver the best products and services at competitive rates in the years to come.

Successful companies in the modern information age are those obsessed with satisfying their customers, whether institutional or individual. The challenge for Limas is to find a compelling, sustainable value proposition for its clients, one that is difficult for the competition to emulate, and that binds the customer and reduces the risk of disintermediation. At Limas constant innovation is the norm, demanding creativity and agility in implementation, and it is this business environment of innovation and technology that is transforming the way we do business and is leveling the industry playing field.

In the financial marketplace, information is everything. It is the lifeblood of decision-making for any transaction. We understand the need to capture data real time and to process it with speed while at the same time reducing potential errors. Close proximity to our customers allows for the on-going assessment of target areas for strategic growth, whether retail or institutional. We have been addressing these issues by taking a more blended approach.

Our thorough knowledge and understanding of technology and the financial markets has over the years enabled us to vigorously innovate our products, technology and delivery vehicles.

In a world of growing technological complexity, one of our primary goals must be to make our products and services easier and more effective for customers to use. In part, this entails developing simpler products that incorporate user-friendly interfaces and more robust analytical tools to elevate the underlying complexities inherent in business users' needs and requirements, a breakthrough we've been working hard to achieve. But this also means getting closer to our customers and working harder to understand their needs. We must help customers integrate technology by learning about their financial data requirements, the manners in which they analyze that data, what their future needs are, and perhaps most importantly, where improvements can be made. Customer-centric thinking permeates everything that we do.


StockWatch

Designed with customers in mind, the initial release of StockWatch was focused on trading, and incorporated comprehensive analytical tools and extensive historical data that enabled users to view the complete history of a given stock's price performance from its IPO to the present. In addition, enhanced, user-friendly delivery of real time information provided up to the minute analysis of current market conditions.

Today, StockWatch boasts more than 2000 news stories daily providing comprehensive coverage and daily analysis of all the key factors impacting the financial markets from politics to economics to movements in the corporate sector. As a result, users can quickly capture and remain focused on the most essential information.

Over the years, the continuous adjustments to and upgrades of our services have benefited our customers with their improved features, functionality and reliability. Through vigorous research and market field study we have clearly defined the needs of our customer base; and our perpetual product innovation, as a result of this market research has placed us in the enviable position of being the first and primary real time data provider offering complex analytical tools and detailed historical data for the Indonesian capital market.


StockWatch Retail

StockWatch Retail was designed to offer its users lower subscription costs without minimizing the quality of the analytical tools and features available. The StockWatch Retail subscription package is offered to retail investors based on flexible pay per view and prepayment schemes.

Retail clients derive tremendous value from this product as with its easy access, anytime and from anywhere, StockWatch Retail brings the market closer to retail investors and day traders, keeping them informed and enabling them to make knowledge-based decisions.


StockWatch TV

This application has been designed for use in local brokerage galleries where up to the minute market information is broadcast on monitors throughout the gallery along with other important currency data, global indices, financial headlines and breaking news.

Investors or clients visiting galleries equipped with StockWatch TV are able to quickly capture critical market news and information at a glance. Whether the market is quiet or hectic, this information is broadcast on a real time basis and displayed in a simple format that clients can digest quickly and effectively.


E-bursa.com

The focus of this website is the local financial markets. The coverage provided is designed to be very extensive and thorough, starting with local breaking news, and continuing with analysts' comments, delayed quotes and eye-catching graphics. Active contributions from local brokers in the expert columns are also posted daily. Questions are frequently posted in the discussion forum, which allows investors the opportunity to ask market experts for their views and analysis. Also provided are extensive educational sections that help the uninitiated to learn more about the financial markets. Since its launch in the third quarter of 2000, e-bursa.com has consistently outranked all other local financial sites and many Internet magazines have awarded the site a five star rating.


StockTrade

This application was designed as an extension of StockWatch. The main focus of the application being its real-time order entry processing. With the automated trade processing available in StockTrade, brokers can more effectively and more economically serve their clients. Orders can be sent out by clients and be received by their brokers as the clients monitor the execution of the trade on StockWatch. With StockTrade, client trading activities can be more accurately scrutinized, while recommendations made to clients can also be more focused thus allowing for more informed and ultimately more profitable trading.

By using StockTrade, investors are able to process order entries in addition to receiving real time data and comprehensive analysis (StockWatch) all from a single terminal. For the broker, the ability to monitor client activity on a real-time basis, and simultaneously calculate the commissions being generated from clients is a great cost-auditing tool.


Limas Feed

Comprising more than 300 live stock quotes from the Indonesian exchanges, as well as a 24-hour live feed of major global indices, currency rates and market news, Limas Feed delivers comprehensive and accurate financial information. Supported by reliable and secure access, Limas Feed offers a flexible solution to accommodate the real time data feed requirements of any client.

The available telecommunication infrastructure in Indonesia dictates the manner and the pace of the delivery of our products. Limas was the first Indonesian company to deliver real time data for television broadcasting.

Through strategic alliances with third party telecommunication providers, Limas has been able to further innovate its real time data delivery through Wireless Networking (802.11b), Fiber-Optic networks, VSAT, Cable TV and Satellite Broadband. These recent telecommunication developments have allowed Limas to deliver data hundreds of times faster than traditionally possible.

Sophisticated features and functionality are an integral part of all our software products, which are used to analyze and visualize real time financial data. Our immediate goal is to deliver real time data from more than one data source, which has necessitated a change in our product development architecture and framework in a manner that facilitates the access of additional data sources in a very short time. Our recent innovations involve the development of Limas' own real time message data format called UDF (Universal Data Format). UDF is an optimized data format for the efficient transmission of large amounts of real time data.

As the broader community gets closer to the financial markets, more and more people are expressing the desire to be able to trade as they receive the information that precipitates such trade. Identifying this trend, Limas has adopted a progressive approach in anticipating and responding to this urgent market demand.